Smart money, smarter boards: choose your investors not just for capital but what they can bring to your board.
When selecting an investor, it’s tempting to focus solely on the prestige of their firm or the amount they’re willing to invest. These factors do matter - a high-profile investor can boost visibility and bring valuable experience through their industry exposure.
Many founders also forget another hugely important factor in choosing an investor: whether or not this investor, and the team supporting them, will be a good addition to your board. Considering many VC investments come with a board seat, and how much of an asset a well-balanced, strong board can be to a growing business, this should not be overlooked.
Furthermore, you cannot consider individuals in isolation. How will an investor contribute to the overall makeup of the board and to the decision-making process? Creating a board, after all, does require a bit of alchemy to create excellence.
Evaluating investors as board members
There will always be an element of risk in assessing potential board members, given you can only fully assess someone once you’ve worked with them. There are, however, telltale signs and clues that you should be on the lookout for, and small things you can do to evaluate them.
- What background information can you find out?
It is always worth seeing what you can find out about their other investments, their focus, their performance and their decision-making from any publicly available sources. Do they have any conflicting interests?
- Are they making time for you and signaling commitment to the relationship before the investment?
One of the easiest and most important initial signals is whether the investor, and their team, are making time for you - responding quickly and meaningfully, taking time to meet and discuss. This, however, can come from investors keen for a quick deal - and so it is important to look for broader signals of commitment to the relationship. Look at whether they are truly engaging—processing key materials, understanding your industry, and asking thoughtful questions—or merely trying to secure the deal without fully doing the work. Pay attention to the quality of their interactions, not just the speed.
- How do they handle disagreements?
It's crucial to find a point of disagreement before the investment and observe how it plays out. This will give you insight into their true character and how they might behave as a board member when faced with challenges or differing opinions.
- Do they signal what value they can bring already?
A great signal can be if an investor opens up their network and resources to you even if you are still in early discussions. You could also task them with a specific ask - maybe you need an intro to a specific person or a specific resource. This can test how much value they can add.
- Has their understanding of your business evolved over time?
Look for signs that they are truly listening and learning. Their questions should become more mature and to the point as you have more interactions. The real indicator isn't whether they can demonstrate knowledge of the sector, but whether they show a deep understanding of your specific business and your team. Bonus points if they start to customize their questions, advice, and suggestions for introductions or help. These are early signals of their commitment, caliber, and consistency.
- What can you find out from your network?
While it requires sensitivity, you shouldn’t be afraid to ask around. An informal chat with a founder on whose board the investor already sits can be an extremely valuable data point. In particular, it's good to ask questions like:
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- How active are they during board meetings? Are they providing concrete input?
- Are they actively using their team's resources to provide better feedback to you?
- Have there been any moments where they have acted in the company's interest, even though it is not the optimal course of action for an investor?
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- Do you feel chemistry with this individual?
After you’ve done your best through other means, in the end, you also need to trust your gut and your sense of chemistry with this person. This will, after all, be a multi-year relationship. In your most challenging moments, can you imagine yourself calling them first? If the answer is yes, that’s a strong signal of trust and alignment, which are crucial for a successful long-term partnership.
- What are the skills you need on the board?
When evaluating a potential board member, it’s vital to have a clear sense of where your, and your existing board / advisors’ skill sets are, and where there are gaps.
For Hristo Borisov, Founder and CEO at Payhawk, a deeper level of due diligence has always been important when assembling his board: “I spend a lot of time speaking to other founders and investors who have shared board rooms with potential investors. My goal is to understand how active and supportive they have been, and how they handle difficult situations.”
“I spend a lot of time speaking to other founders and investors who have shared board rooms with potential investors. My goal is to understand how active and supportive they have been, and how they handle difficult situations.”
Hristo Borisov, Founder and CEO at Payhawk
Assembling a well-rounded board over time
Understanding the skills needed on your board is the first step in assembling a group of advisors that can truly drive your company forward, but we would like to unpack what these essential skills are in more detail and how they contribute to a high-functioning board.
At Bek, we've accumulated extensive experience across a wide spectrum of board contexts - from guiding early-stage startups through their first board meetings to steering high-growth companies toward billion-dollar valuations. From fire sales to IPOs, emerging financing to raising substantial funds, we’ve had the opportunity to observe founders and their boards navigate both successes and setbacks, providing us with valuable insights into what makes a board truly effective, across various stages and sectors.
At each stage of growth, there will be specific expertise that founders need to leverage. When we spoke to Emre Tinaztepe, Founder and CEO at Binalyze, he described the iterative process of building his board. "It is all about the right skills & experience to help us grow our business, focusing on filling key gaps in expertise at each stage. Early on, we needed strong fundraising and strategic guidance. As we scaled, I prioritized experience in growth, operations, and now in sales for future rounds."
Building a dynamic board that balances experience with soft skills
Having the right experience is crucial - but there is another layer of skills and behaviors that are arguably as essential to facilitate deep discussion and good decision making. At Bek, we know members do not advise in a vacuum — a good board should be more than the sum of the individual strengths of its members.
Based on our experience attending dozens of boards, of companies of varying scale, with different dynamics, founders need to focus as much on making sure their board has a balance of the following strengths to ensure it can effectively support founders:
- Ability to challenge assumptions and prevent groupthink
A great board member doesn’t shy away from questioning assumptions that others might overlook, preventing groupthink and ensuring a more thorough evaluation of risks and opportunities.
- Facilitating discussions and bringing people together towards a decision
These individuals guide board discussions productively, drawing out diverse perspectives, and synthesizing viewpoints while keeping the focus on reaching a balanced consensus.
- Ability to identify potential risks and pitfalls
Experienced board members can spot risks that may not be obvious to the founder or the executive team, helping the company proactively address vulnerabilities.
- Ability to advise the founder outside of the board
Strong board members act as trusted advisors even beyond formal meetings. This involves both being a thought partner and sounding board, as well as showing genuine care and being consistently present.
- Not afraid to get hands dirty
Exceptional board members are willing to go beyond strategy and advice and contribute practically when necessary, such as helping with tasks like analysis, finding new investors, or market intelligence. Often leveraging their team’s resources, they can amplify their impact by providing hands-on support.
- Knowing when to stay quiet and be thoughtful
These skills could be distributed among individual board members or shared across the board. Just as founders play different roles within a company, board members often take on distinct roles that complement each other. Understanding these dynamics is crucial for assembling a board that's greater than the sum of its parts. For more insights into the evolving roles of founders, please see our piece on this here.
We believe that a board able to supply all of these skills will be capable of supporting you in navigating a range of challenges, as well as capable of providing advice and accountability from diverse perspectives. Notably, they will also help you avoid mistakes by generating healthy debate and helping you identify risks and avoid wrong decisions.
What to actually expect from a board member
When bringing on board members, it's essential to have realistic expectations. They are not day-to-day operators but strategic advisors who provide guidance, challenge assumptions, and assist with major decisions. While you can expect them to be hands-on during critical moments such as key financing rounds or crises, their day-to-day involvement is typically limited. To enable informed decision-making, continuous information sharing is crucial, as board members need context to provide valuable insights. Often, their most thoughtful reflections come after they've had time to process information, rather than during board meetings.
It's important to recognize that board members' effectiveness will likely improve over time as they gain a deeper understanding of your business. By focusing on building relationships that leverage their strategic insights and network for long-term value creation, you can avoid common pitfalls such as over-reliance on board members for operational matters or frustration at a perceived lack of immediate input. This approach helps maximize the benefits of having experienced board members while maintaining realistic expectations about their roles and contributions.
Don’t forget about board observers
These are individuals who attend board meetings but do not have voting power. They could be a junior member of the investment team of one of your board members, and support their firm's representative on the board with even more research and decision-making firepower, again contributing to even better discussions and contributions from that board member. This is something we often do at Bek, which also ensures our more junior investment team members are getting direct board experience early in their careers. It can also be a partner, who brings experience and skills to your board even if they do not ultimately get a vote.
Well-run firms understand that sending board observers is a win-win for both sides. While founders might initially find having more people in the boardroom overwhelming, these observers often bring valuable insights and can build strong relationships outside of meetings as well. Founders can leverage their investors as extensions of their team, tapping into additional resources and expertise that complement internal capabilities. For investors, it's an opportunity to give their junior members exposure and build board experience, creating a mutually beneficial dynamic that enhances both the board's effectiveness and the founder’s support network.
When building a board with a balanced skill set over time, it is important to remember the key role that observers, as well as full board members, can bring in achieving this balance.
The alchemy of board composition
Assembling all the necessary board skills at the seed stage may not be feasible, but it's a goal to work towards as your company grows. We recommend mapping out your ideal board at the earliest stage and continuously tracking the skills and perspectives that both new board members and observers bring. This 'board skills map' can be tailored to your specific needs, helping you identify and fill expertise gaps as your company evolves. It might also help shape your attitudes and views toward new investors going forward, ensuring you're building the right team for long-term success.
For more detailed guidance on how to get the most out of your board meetings, including managing board dynamics and maximizing contributions from all members, see our pieces on board dynamics and effective meetings.