Hiccup

Hiccup is a cross-border fast-fashion ecommerce platform to deliver products from manufacturers in Turkey to consumers in Europe and MENA via real-time consumer-to-manufacturer (C2M) practices, a model pioneered by Shein. In this real-time C2M model manufacturers are empowered with almost real-time demand data and only mass produce a product afterwards. This allows manufacturers to make much more informed decisions, eliminating risk of overproduction and inventory costs, resulting in lower prices to consumers.